# identity.md

## Organization Overview
- **Company Name:** Inspired Peru
- **Mission:** To provide the world's softest alpaca stuffed animals and gifts, including genuine Huacaya and Suri alpaca stuffed animals, vintage Frazada rugs, and custom pieces, all handmade in Peru by a dedicated family operation.
- **Company Structure and Legal Entity:** A family-run business deeply rooted in Peruvian artisan traditions. Details forthcoming for legal entity.
- **Founded Date and Location:** Founded in 2011, with origins in Lima, Peru.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Carlos Arias: Founder (https://www.inspiredperu.com/blogs/ethical-and-handmade-peruvian-artisans-products/our-story)
    - Enrique Arias: Artisan, responsible for hand-making pieces and signing every Certificate of Authenticity (https://www.inspiredperu.com/blogs/ethical-and-handmade-peruvian-artisans-products/our-story)
- **Team Structure and Departments:** Composed of a family-based team dedicated to preserving and creating authentic Peruvian handmade products.
- **Company Culture and Values:** Upholds a culture of authentic craftsmanship, family heritage, and ethical production of handmade Peruvian goods.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the creation and sale of unique handmade Peruvian products, leveraging a direct-from-artisan family model.
- **Location(s) and Geographic Presence:** Products are handmade in Peru. Offers free shipping within the US.
- **Key Partnerships and Affiliations:** Details forthcoming.